Responsibilities

• Oversee the intake, triage, and coordination of marketing requests and initiatives.
• Establish decision criteria, assign ownership, track workflow progress, and ensure requests move through the pipeline with clarity and accountability.
• Direct the consistent use of CCD's event planning and marketing Airtable tools across programming and event leads, operations staff, and marketing team members.
• Conduct regular audits to monitor data quality and adherence to established standards; identify gaps and recommend corrective actions.
• Develop and maintain comprehensive documentation, training materials, and standard operating procedures for marketing and event planning workflows.
• Ensure materials are current, clear, and accessible to audiences with varying levels of technical comfort, including both professional and student employees.
• Facilitate onboarding and ongoing support for staff and student employees, providing patient, empathetic guidance to ensure mastery of tools, systems, and procedures.
• Recognize varying comfort levels with technology and adapt communication and support approaches accordingly.
• Execute operational and publication workflows for CCD marketing and events, including creating and managing Handshake event records, overseeing digital signage in the Yawkey Center, and managing distribution and dissemination of marketing materials cross appropriate channels (broadcast emails, student portal highlights, campus partner newsletters, and other internal communications systems).
• Monitor CCD's marketing operations systems to identify automation opportunities, recognize unmet needs and workflow gaps, and recommend potential improvements.