Assistant Director of Marketing & Communications

Houston, TX (On-site)

$75K/yr – $85K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own brand storytelling and donor communications, shaping mission-driven messaging across digital and print while coordinating across fundraising programs, programs teams, and leadership to drive engagement and measurable impact.

  • Brand & Storytelling: ensure consistent voice across websites, social, email, and annual reports.
  • Campaign Leadership: align donor communications with annual giving, major gifts, and integrated fundraising campaigns.
  • Measurement & Governance: track engagement, fundraising outcomes, and channel performance to inform strategy.

Job Description

Responsibilities

  • Develop and execute a comprehensive marketing and communications strategy that advances Covenant House Texas's mission, fundraising priorities, and community engagement goals.
  • Ensure consistent brand identity, messaging, and voice across all communication platforms, including digital, print, direct mail, email, and public communications.
  • Lead impact driven storytelling highlights the resilience and progress of youth served, partnering with program teams to identify stories and measurable outcomes while maintaining dignity and trauma informed practices.
  • Oversee the creation of marketing and communications assets, including website content, social media, newsletters, annual reports, donor communications, direct mail appeals, stewardship materials, cases for support, campaign messaging, and promotional collateral.
  • Partner with the Development team to develop and execute strategic donor communications that support annual giving, major gifts, foundation and corporate relations, donor cultivation, stewardship, signature events, and integrated fundraising campaigns.
  • Develop and manage an annual communications calendar that aligns organizational messaging, fundraising campaigns, digital communications, and donor engagement efforts across departments.
  • Serve as the primary owner of the Covenant House Texas website, overseeing content, updates, functionality, optimization, and user experience to maintain an engaging and effective digital presence.
  • Manage digital marketing efforts, including email marketing, social media, website optimization, and audience segmentation to increase engagement and philanthropic support.
  • Lead media relations and public communications, including press releases, media outreach, executive messaging, and thought leadership opportunities.
  • Provide strategic communications guidance to leadership and staff to ensure consistent messaging across departments.

Benefits

  • Covenant House Texas provides an excellent benefits and compensation package.
Covenant House Texas logo

Covenant House Texas

The mission of Covenant House Texas is to offer homeless and runaway youth a safe haven from the dangers of street life and abuse, as well as provide them with the necessary skills, training, and emotional support to choose positive life alternatives and develop into self-sufficient adults.

Founded in 1983
Houston, Texas, USA
56 employees (1 in marketing)

Traffic Signals

Monthly Visitors
9.1K
Monthly Google Ads Budget
$1K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Grant, 4 years ago

Funding History

  • Jun 2022
    Grant