Responsibilities

• Drive engagement and increase fan loyalty for the Sun Devil Athletics, its 26 teams and our student athletes
• Own end-to-end strategy, planning and execution of season and single game ticket member communication journey across digital channels for Sun Devil Athletics – increasing fan loyalty and driving member retention
• Lead journey mapping, automation, and lifecycle strategies for all Sun Devil Athletics audiences
• Drive growth of mobile marketing channels, including push opted-in and SMS audiences, through targeted acquisition campaigns
• Develop behavioral-based triggers, automations and customer journeys across multiple digital channels leveraging the integration between the enterprise marketing automation platform and Customer Data Platform (CDP)
• Leverage insights and campaign performance to inform future recommendations and initiatives
• Maintain complex messaging calendars, journey maps and documentation to provide a centralized view and ensure accuracy as plans evolve
• Develop campaign briefs and marketing plan proposals in line with strategic objectives and audiences
• Build, execute and create reporting of all emails, text messages and app notifications
• Partner with cross-functional teams to understand requirements and goals and ensure alignment and coordination with other digital approaches towards key business strategies and objectives

Requirements

• BACHELOR'S degree and five (5) years of experience appropriate to the area of assignment/field including three (3) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred

• Bachelor's degree in a related field and seven (7) years of experience in the program of assignment; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.
• 3+ years of email marketing experience, preferably on an enterprise ESP and/or Marketing Automation platform
• 3+ years of experience supporting multi-channel lifecycle marketing programs and initiatives; comfortable with audience segmentation, automation strategy, and marketing using digital channels (email, push notifications, SMS, in-app, website, etc.)
• 1+ years of experience using CRM, CDP, or other data management platforms to target audiences, leveraging customer personas, preferences, and interests to drive creation of personalized engagement strategies
• Experience building behavioral triggers, automations and journeys within an ESP or marketing automation platform
• Basic knowledge of HTML and/or CSS preferred
• Experience working in sports: Collegiate, minor or professional environment
• Working knowledge of Microsoft Office and Google Suite
• Working knowledge of Adobe Creative Suite.
• Email marketing experience