Responsibilities

• Lead Enrollment Marketing Strategy
• Partner with Admissions to identify target audiences, clarify messaging, and strengthen the path from inquiry to enrollment.
• Develop and implement top-of-funnel communication strategies that support enrollment goals.
• Align messaging and marketing tactics across key enrollment stages including inquiry, visit, application, and yield.
• Support enrollment outreach strategies during travel season and yield periods.
• Drive Digital Marketing and Content Strategy
• Develop and oversee a cohesive, multi-channel enrollment marketing strategy across email, website, social media, and digital advertising.
• Guide content development to ensure messaging is aligned, audience-focused, and strategically deployed across platforms.
• Contribute directly to writing and editing, particularly for email communications and key enrollment messaging.
• Ensure content is sequenced effectively throughout the enrollment funnel so prospective families receive the right message at the right time.

Requirements

• 5–10+ years of experience in enrollment marketing, integrated marketing, digital strategy, or brand strategy.
• Experience developing multi-channel marketing and communications plans.
• Strong understanding of analytics, conversion strategy, and performance marketing.
• Experience working with CRM systems, digital advertising, email marketing, and web analytics.
• Tools and Systems You May Use: CRM and enrollment systems (e.g., Veracross); Google Analytics and website reporting tools; Email marketing and marketing automation platforms; Content management systems (e.g., Finalsite); Social media analytics and scheduling platforms; Digital advertising and audience targeting tools; Project management and collaboration software.

Preferred

• Familiarity with independent schools, higher education, or mission-driven organizations preferred.