Assistant Director, Digital Content Strategy

USA (Hybrid)

$150K/yr – $170K/yrSenior Level5+ years expFull time

Posted 6 months ago

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Job Summary

Own content governance and editorial quality for a large site, aligning brand voice with accessible, SEO-friendly web experiences that drive engagement and conversions.

  • Content Strategy & Governance: lead standards, taxonomy, CMS workflows, and legal/accessibility compliance.
  • Cross-functional Production: guide SMEs, manage publishing calendars, and coordinate design/dev to ship on time.
  • Performance & Discovery: apply SEO/AEO, monitor analytics, and optimize site structure and navigation for impact.

Job Description

Responsibilities

  • Translate brand voice and messaging into compelling web content, ensuring consistency across all digital channels.
  • Continuously assess and refine content to better meet audience needs and support business outcomes
  • Write and edit high-quality web content, ensuring clarity, accuracy, and alignment with brand standards.
  • Guide internal teams, contributors and subject matter experts in producing content that resonates with target audiences.
  • Maintain editorial standards, style guides, and workflows.
  • Manage the production process for a large website, including timelines, approvals, and publishing.
  • Collaborate with designers, developers, and other teams to ensure smooth and efficient workflows.
  • Prioritize and balance competing content requests from internal stakeholders with a customer-service mindset.
  • Monitor website analytics and performance to inform content decisions.
  • Implement SEO, AEO/GEO and metadata best practices to maximize discoverability and impact.
American Chemical Society logo

American Chemical Society

The American Chemical Society (ACS) was founded in 1876 and is a congressionally chartered independent membership organization that represents professionals at all degree levels and in all fields of the chemical sciences. With more than 200,000 people in its global community, ACS is one of the world’s largest scientific societies and leading sources of authoritative scientific information. A nonprofit organization, ACS is at the forefront of the evolving chemistry enterprise and is the premier professional home for chemists, chemical engineers and related professionals around the globe. ACS is dynamic and visionary, committed to improving all lives through the transforming power of chemistry. Its vision, a world built on science, was developed and adopted by the ACS Board of Directors, and fully complements its mission: advance scientific knowledge, empower a global community and champion scientific integrity.ACS publishes numerous scientific journals and databases, convenes major research conferences, and provides educational, science policy and career programs in chemistry. It also gives more than $22 million every year in grants for research in petroleum and related fields. ACS plays a leadership role in educating and communicating with policymakers and the general public about the importance of chemistry in everyone’s lives.

Washington, District of Columbia, USA
2.6K employees (536 in marketing)

Traffic Signals

Monthly Visitors
13M
Monthly Google Ads Budget
$29.2K
Traffic Source Mix
Search
47.3%
Direct
35.8%
Referral
15.7%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
486 (19% of company)
Median Career Experience
13 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
5

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