Marketing & Communications Specialist
Columbus Humane
Hilliard, OH (On-site)
In-houseFull-timeMid level
1 hr ago
Assistant Director of Digital Communications for Organizing
USA (Remote)
Salary Not AvailableManager5+ years expFull time
Posted 2 months ago
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Job Summary
Own the digital campaigns and movement-building program that coordinates across departments to organize workers, advance union goals, and measure impact through data-driven storytelling and mobilization.
- Campaigns & Organizing: design and execute cross‑functional digital campaigns that strengthen organizing and win labor goals.
- Movement Building: translate a unified narrative into campaign messaging and digital mobilization to grow the movement.
- Management & Administration: oversee budgets, staff development, and organizational governance within the digital department.
Job Description
- Campaigns & Organizing - Works collaboratively across multiple disciplines and departments to produce forward-thinking and winning digital campaign plans
- Campaigns & Organizing - Designs strategies and tactics that help organize more workers, win union recognition, demand higher wages, improve contracts, etc.
- Campaigns & Organizing - Contributes to social media, email and SMS plans to advance key campaign goals, while also centering the health of the union’s digital properties
- Campaigns & Organizing - Leads online-to-offline worker organizing efforts
- Campaigns & Organizing - Oversees digital ad buys, website development, etc. as needed to advance organizing goals
- Movement Building & Messaging - Works closely with deputy directors to integrate overarching messaging into specific campaigns
- Movement Building & Messaging - Identifies opportunities for campaigns to build the movement for union rights and advance a unified narrative
- Movement Building & Messaging - Leverages digital tools to mobilize the public in support of workers, while inspiring more workers to act
- Movement Building & Messaging - Oversees reporting and various data to determine impact of program
- Management & Administration - Oversees ads budgets, designs digital campaign budgets
- Management & Administration - Serves as part of the senior management team of SEIU’s Digital Department
- Management & Administration - Works to develop, mentor and grow the abilities of staff while creating a respectful environment
- Management & Administration - Holds team accountable and inspires team to high standards
- Management & Administration - Directs recruiting, reviewing, and recommending hiring for digital communications staff.
- Management & Administration - Directly responsible for retention of digital staff, including training, feedback, reviews, skill and career development.
- Management & Administration - Performs other duties as assigned in support of the work of the department.
- Five to seven years of related work experience or a combination of education and experience that would provide for the following knowledge, skills and abilities
- Ability to collaborate well with others
- Must be able to handle multiple priority projects simultaneously and set and meet deadlines, and ensure that the staff team does the same
- Experience developing and implementing strategy on a wide range of campaigns, including organizing, contract, political, and legislative, as well as experience working with community allies
- Thorough knowledge of digital strategies, including list-building on various platforms, online advertising techniques, web content management, multivariate testing to optimize results, and online organizing
- Excellent writing, verbal, and analytical skills
- Demonstrated capacity to continuously develop knowledge and skills related to use of rapidly changing technology
- Must have demonstrated ability to manage own work and work of others without supervision
- Experience in developing high-quality online properties and expert knowledge of graphic and web design principles, as well as good understanding of current web technologies
- Must be able to work with International and local union-elected leaders and senior staff in complex and sometimes politically sensitive situations
- Skill in the use of personal computers including Microsoft Office Suite
- Ability to write and proofread Spanish or another language is a plus
- Familiarity with HTML/CSS, JavaScript, Content Management System theme development, CRMs, graphic design and content creation software, and other web development tools and applications desired.
- Ability to write and proofread Spanish or another language is a plus
- Experience with HTML/CSS, JavaScript, Content Management System theme development, CRMs, graphic design and content creation software, and other web development tools and applications desired.
- A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
- A defined benefit pension plan
- Paid time off, including vacation, sick leave, and holidays
- Additional benefits consistent with a mission-driven workplace
SEIU
We are the Service Employees International Union, an organization of 2-million members united by the belief in the dignity and worth of workers and the services they provide and dedicated to improving the lives of workers and their families and creating a more just and humane society.
Traffic Signals
Monthly Visitors
54.3K
Traffic Source Mix
Search
35.5%
Direct
54.4%
Referral
8.1%
Social
1.4%
Paid
0.3%
Headcount Trend
Current headcount: ~1.9K
Marketing Team
Marketing Team Size
101 (5% of company)
