Assistant Brand Manager

Cincinnati, OH (Hybrid)

$90K/yr – $100K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross functional activation and insight driven storytelling to guide brand executions and reporting.

  • Own integrated activation workstreams across social, PR, influencer, retail, and paid media with platform fit and business impact.
  • Elevate agency concepts with insight led, on brand, and channel appropriate delivery to reduce risk and improve outcomes.

Job Description

Responsibilities

  • Support integrated brand activation efforts (social, PR, influencer, TikTok Shop, sampling, retail, and/or paid media), in alignment to brand strategy and business objectives
  • Review and guide agency-led concepts and executions, elevating work to ensure it is insight-led, on-brand, and platform-appropriate
  • Partner cross-functionally with Trade Marketing, Consumer Engagement, Legal, and Media teams to ensure integrated, compliant, and effective execution
  • Collaborate with other team members, providing prioritization, feedback, and context to elevate execution and impact
  • Share key learnings, best practices, and insights with Business Division and other country partners to support alignment and capability building
  • Guide the development and ongoing evolution of performance dashboards and reporting tools to support decision-making
  • Synthesize consumer, category, and competitive insights to identify opportunities, risks, and key performance drivers
  • Lead insight-driven analyses and retrospectives to inform strategic planning, optimization, and prioritization
  • Recommend actions to take based on data and insights
  • Support P&L management by tracking marketing spend, consolidating budget inputs, monitoring variances, and flagging risks or optimization opportunities

Requirements

  • Bachelor's degree required in Business Administration or a related field
  • MBA preferred
  • 5+ years of relevant CPG or marketing related experience
  • Strong Microsoft Office Usage (PowerPoint, Excel, Word, Outlook)
  • Experience with Data Analytics tools such as Circana, You Scan, Scintilla, Numerator, & Retailer POS
  • Creative and proven ability to collaborate, while also working independent as appropriate

Preferred

  • knowledge of beauty brands and /or categories preferred
  • Canva a plus

Benefits

  • healthcare
  • 401(k) plus company match
  • 36 total days off (vacation + holidays + sick)

Marketing Team

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