Assistant Athletics Director for Marketing & Fan Experience

USA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 days ago

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Job Description

Responsibilities

  • The Assistant Athletics Director of Marketing & Fan Experience position assists in the development and execution of marketing, fan engagement, attendance growth, and revenue generation initiatives that support the University of South Carolina Athletics Department.
  • The Assistant Athletics Director works collaboratively across the department to enhance the Gamecock Athletics brand, elevate the fan experience, drive ticket sales and attendance, and create innovative opportunities for revenue growth.
  • The Assistant Athletics Director serves as the primary marketing contact for baseball and serves as the department's secondary football marketing lead.
  • This position will direct the department's mascot program, serves on departmental committees related to revenue generation and brand development, and help lead the creation and implementation of new revenue-generating events and fan engagement opportunities.

Requirements

  • Master's degree in sport management, business administration, marketing, communications, or a related field and seven (7) years of progressively responsible experience in a related field.
  • Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level.
  • Experience with strategic planning and departmental operations.
  • Demonstrated experience developing and executing strategic marketing plans, attendance initiatives, and fan engagement programs.
  • Experience planning and executing game presentation and promotional activities for athletic events.
  • Excellent written, verbal, organizational, and interpersonal communication skills.
  • Able to manage multiple projects simultaneously in a fast-paced environment.
  • Ability to work evenings, weekends, and holidays as required by athletic event schedules.
  • Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders.

Benefits

  • Health and Life Insurance
  • Retirement Programs
  • Paid Tuition
  • Dependent Scholarships
  • Annual Leave
  • Sick Leave
  • 13 Paid Holidays (including an extended December holiday)
  • Paid Parental Leave
  • Professional Development Opportunities
State of South Carolina logo

State of South Carolina

Why do more than 5 million people call South Carolina home? The answer is easy. From the beach to the mountains, the Palmetto State offers something for everyone. Sunny summers and mild winters allow residents to experience the outdoors year-round.The state has eight metropolitan areas, including Anderson, Charleston, Columbia, Florence, Greenville, Hilton Head, Myrtle Beach and Spartanburg. Great universities and colleges, minimal commute times and friendly people make South Carolina the ideal place to build your future.

Founded in 1910
USA
7.3K employees (32 in marketing)

Traffic Signals

Monthly Visitors
3.7M
Monthly Google Ads Budget
$34
Traffic Source Mix
Search
52.2%
Direct
41.3%
Referral
5.6%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~7.3K

Marketing Team

Marketing Team Size
20 (0% of company)
Marketing Roles Posted (Last 30 Days)
6

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