Responsibilities

• Responsible for development and execution of the overall Ford Customization marketing strategy for Dealer Channel and Dealer Installed Options and e-commerce to achieve business plan financial targets.
• Growth Strategy & Execution: Lead the marketing efforts to achieve the aggressive 5 year business plan growth. This will include dealer in-store marketing materials, tools and online assets to drive dealer showroom accessory sales. This position will work cross functionally with Ford Customization Sales team, Planners and Commodity Management and Ford Accessory Distributor network to deliver and execute the various marketing initiatives
• Brand & Communications: Amplify the Ford Customization brands. Ensure brand consistency across all sub-brands, including Ford Accessories, Ford Custom Garage and Ford Racing Parts
• Lead marketing agency(s) to implement marketing strategies, ensure project timeliness, provide creative brief direction and ensure prioritization of workload is correct
• Experiential Marketing: Develop and execute a robust experiential strategy. You will directly engage with enthusiast customers through media drives, events, and driving experiences to foster loyalty and passion.
• Digital & Retail Transformation: Collaborate with Ford Marketing & Sales to create a "Best in Class" digital configurator and shopping experience. Integrate accessories into the digital backbone of the customer journey.
• Coordinate, manage and execute electronic field and dealer communications relating to accessories including potential Field Service actions or recalls in addition to new accessory product launches or incentives.
• Dealer Activation: Partner with the sales team to "level up" our dealers. You will oversee the marketing of dealer-facing enablers, including display walls, mannequin vehicles, and proactive sales incentives.
• Go-To-Market (GTM) Integration: Break down silos by integrating Customization GTM strategies with core Ford processes to ensure a seamless "search, shop, find, and sale" experience.
• Ideate and edit all marketing materials developed for message accuracy

Requirements

• Bachelor's Degree
• 5+ years of experience with creative marketing management, development of agency briefs, management of large agency staff
• 5+ years of experience with strong organizational skills to manage numerous team members, multiple complex projects and deliver superior results on a timely basis
• 5+ years of experience with strong interpersonal and teamwork skills to lead team and develop employees
• Strong written & verbal skills to prepare, present, & communicate project status and results to senior leaders
• Strong decision-making skills
• Strong computer skills, including Excel, Word, PowerPoint and SharePoint
• Ability to interact with all levels of Management
• Ability to develop creative solutions to grow sales and increase awareness
• Ability to motivate a widely diverse team of Ford and Agency personnel utilizing strong relationship skills

Preferred

• Strong product and branding knowledge preferred
• Understanding of Vehicle Personalization and Ford Racing Parts business

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.