Art Director (Mid-Level)

New York City, NY (Hybrid)

$90K/yr – $110K/yrMid Level4+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end social-creative work across platforms, translating brand guidelines into platform-native assets and leading rapid, trend-driven visual campaigns.

  • Own design execution and collaboration with PMs
  • Mentor team and translate trends into concepts

Job Description

Responsibilities

  • Multi-Platform Design Excellence: Concept and execute stunning, platform-native visual assets tailored to the unique behaviors of each channel—from high-polish LinkedIn carousels and stop-and-scroll graphics on Facebook and X to raw, unpolished, video-led stories on TikTok and YouTube Shorts.
  • A Sophisticated Eye for Design: Elevate the brand's aesthetic with a strong command of modern layout, social typography, visual hierarchy, color theory, and motion graphics. In addition to having a strong design sense, you have a general knowledge of different types of creative mediums (illustration, animation, photo editing, copywriting, branding, video).
  • Platform-Native Brand Translation: Intentionally adapt and stretch traditional brand guidelines to fit social-first formats. You will help implement client’s brand guidelines, developing custom assets (social stickers, native-style text overlays, custom templates) that maximize organic feed resonance.
  • Social Video Storytelling: Storyboard, design, and direct short-form vertical video templates (e.g., "Tiny Mic" tips and How-To tutorials) that capture an authentic, peer-to-peer feel.
  • Brand expert: Ensure all visual assets reflect the client’s brand guidelines. Maintain strict adherence to global accessibility guidelines, ensuring 100% compliance with high-contrast elements, clear typography, and burned-in captions.
  • Agile Collaboration: Join daily syncs to execute rapid-turn graphic elements, trend-responsive social assets, and real-time community engagement visual hooks.
  • Conceptual Ideation & Brainstorming: Bring a highly conceptual, proactive voice to the creative team. Actively participate in brainstorms and translate emerging social trends and cultural insights into immediate visual concepts and campaign ideas.
  • Trend-Obsessed & Proactive Mindset: A proactive self-starter who has their finger on the pulse of social media culture and internet trends. You understand what makes audiences stop scrolling in real-time and are excited to pitch unexpected creative directions.
  • Mentor and guide team members in achieving their professional goals
  • Work closely with project managers on improving processes, planning scopes, timelines, and resourcing

Requirements

  • Multi-Channel Social Portfolio: 4+ years of creative agency or in-house brand experience with a strong portfolio showcasing successful design work across Facebook, LinkedIn, X, YouTube, and TikTok.
  • Mastery of Design & Motion Tools: Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), Figma and platform-native best practices.
  • Social DNA: A deep understanding of social media behaviors, formats, and algorithms. You know the exact visual styles that drive engagements (saves, shares, clicks) on each distinct platform.
  • Collaborative Spirit: Thrives in a highly integrated team environment , partnering with designers, animators, video producers, writers, community managers, and external partners to ensure creative assets are optimized for social.

Benefits

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY: $90,000-110,000
  • (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
M Booth logo

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984
New York, NY, US
414 employees (109 in marketing)
67% recommend to a friend
79% CEO approval

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all M Booth salaries

Marketing Team

Marketing Team Size
77 (19% of company)
Median Career Experience
11 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
9

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
29.1%
Direct
55.1%
Referral
5.9%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~407
M Booth logo

Art Director (Mid-Level)

M Booth · New York City, NY · Hybrid