Responsibilities

• Support the development and execution of P2P and two-way texting programs across clients and collaborate with internal teams to align texting campaigns with paid media and marketing strategies
• Draft, refine, and optimize outbound text copy across persuasion, advocacy, and engagement use cases
• Manage inbound response engagement, including crafting replies and shaping conversation flow
• Facilitate day-to-day texting operations, including scheduling, deployment, QA, and performance tracking
• Analyze engagement metrics and iterate on messaging strategy to improve performance
• Develop and contribute to digital creative assets, including ad copy, graphics, and multimedia content
• Assist in developing audience targeting, tone, cadence, and engagement strategies across programs
• Engage with online communities, stakeholders, and supporters to drive awareness and participation
• Stay current on best practices in texting, digital engagement, and social media strategy
• Will develop familiarity with text carrier regulations, compliance standards, and the technical infrastructure underpinning P2P and two-way texting programs

Requirements

• Relative internship experience or at least 1-2 years of professional experience in social media management, media monitoring, and digital marketing
• Interest in or experience with texting, conversational messaging, or audience engagement strategies
• Strong understanding of social media platforms and best practices for community management
• Experience developing and executing social media campaigns that engage and mobilize audiences
• Excellent written and verbal communication skills, with the ability to write in a clear, concise, and engaging manner
• Ability to think strategically about audience targeting, tone, and message effectiveness
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment
• Detail-oriented with a focus on execution, QA, and performance optimization
• Collaborative mindset and ability to work across teams, including strategy, accounts, and creative