Analyst, Paid Search

New York City, NY (On-site)

$50K/yr – $74K/yrMid Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid search execution from discovery to optimization with tight budget pacing, bid adjustments, and competitive monitoring while coordinating data gathering, trafficking, and reporting to turn plans into measurable campaign performance.

  • Campaign development and data gathering to inform plans
  • Trafficking, budget pacing, and bid adjustment oversight
  • Tooling, reporting, and QA across Google, Bing and Oath search platforms

Job Description

Responsibilities

  • Gather research necessary to build a new campaign
  • Assist the manager in gathering necessary data for plan development
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Primary party responsible for trafficking approved plan
  • Monitor and maintain campaign budgets, pacing and bid adjustments
  • Active monitoring and management of performance and competitive landscape
  • Monitor and optimize paid search performance to meet business objectives
  • Develop and implement optimization recommendations and/or testing plans
  • Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
  • Pull and analyze data to inform campaign reporting and helping to build insights
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Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
32

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