Analyst (Marketing Mix Modeling)

Cary, NC (Remote)

$63K/yr – $75K/yrMid LevelFull time

Posted 3 days ago

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Job Summary

Own the end-to-end onboarding and ongoing support of Keen Platform for clients, focusing on data manipulation, model QC, plan optimization, training, and narrative reporting.

  • Configure and run Optimized Marketing Plans to align with strategy and client goals
  • Deliver 1:1 client training and craft reporting narratives to support the account story

Job Description

Responsibilities

  • What you’ll do as an Analyst: We will teach you how to use all the features of the Keen Platform to drive our Client’s desire to measure marketing and make investment decisions differently.
  • Key Services that will be a part of your regular workload in driving the implementation and adoption of the Keen Platform include:
  • Provide and Teach Data Manipulation and Management Services
  • Direct data aggregation, cleansing, and uploading into the Keen Platform
  • Data Source integration support with Client Users
  • Provide and Teach Model Quality Checks
  • The Keen Platform generates a model of the Client’s business - you will review the inputs and outputs of these models to ensure the model meets our quality standards as well as supports our account strategy. QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support.
  • Collaborate with Sr. Analysts to suggest changes to models if needed, to improve model health and support the narrative the Client is looking for.
  • Provide and Teach Support Plan Optimizations
  • You will be responsible for configuring and running Optimized Marketing Plans that align to the Account Director strategy and/or Client’s planning goals

Requirements

  • 2+ years of experience in a combination of any of the following in academic or professional experience: Marketing Analytics; SaaS Customer Success; Data Cleansing & Management
  • You love business software. You love using it. You want to use it all day. (Because you will!)
  • You love Excel. You love data. You love looking at, organizing, and playing with data in Excel.
  • You love PowerPoint. You know how valuable it is to put together a good deck, and you love doing it.
  • You love to do good work, and it’s the only type of work you do.
  • You love to learn and are a self-starter for learning new things. (We’ll teach you all about Bayesian modeling - unless you teach yourself)
  • Must be authorized to work in the United States.
  • Remote work from anywhere within the United States is supported by the company policy

Benefits

  • Competitive compensation package.
  • Keen’s commitment to a Conscious Culture work environment means that: Our work week is Monday - Thursday. Your Friday is yours to use as you desire.
  • Fully remote work from anywhere within the United States.
Keen Decision Systems logo

Keen Decision Systems

4.0 Glassdoor

Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. As the industry’s first decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on shifts in the market or market conditions, and forecast the best path to achieve goals. Our AI-driven marketing mix platform unifies channel data and measures the full financial contribution for each. By modeling scenarios, marketers can determine the optimal investment by channel down to the week. Founded in 2010, and based out of Cary, North Carolina, Keen has completed two rounds of funding and has been listed on Inc. 5000’s Fastest-Growing Private Companies in America for the last six years. We were also recognized on the list of Best Places to Work by the Triangle Business Journal. Keen manages over $7.5 billion in marketing for major brands under Church & Dwight, Athletic Brewing, Poppi, Bush Brothers, and agencies navigate today’s dynamic marketConnect with Keen at:keends.comSubscribe to The Data-Driven Marketer Podcast:https://open.spotify.com/show/66YD05XT70UafWZyyYCzkJSubscribe to Keen's Youtube: https://www.youtube.com/channel/UCjJr3zfmxIKFOHsdEJYvn0ALearn more about the Keen Platform: https://youtu.be/uqWQmiBHEs8

Founded in 2010
Durham, North Carolina, USA
47 employees (7 in marketing)
73% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
11.3K
Monthly Google Ads Budget
$10.9K
Traffic Source Mix
Search
35.3%
Direct
44.3%
Referral
6.3%
Social
12.6%
Paid
1.5%

Headcount Trend

Current headcount: ~47

Marketing Team

Marketing Team Size
6 (13% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$17.9M
Last Raise
$11M
Series B, 4 years ago

Funding History

  • Jul 2022
    Series B • $11M
  • Dec 2020
    Series A • $2M
  • Apr 2019
    Series A • $4.6M

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