Analyst, Marketing Analytics

West Hollywood, CA (On-site)

$86K/yr – $110K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive media mix modeling and budgeting optimization to guide Paramount’s digital marketing investments.

  • Analyze attribution and MMM outputs to optimize budget allocation across channels.
  • Must-have: Proficient in SQL with data extraction, cleaning, and transformation.
  • Standout: Translate model outputs into activation-ready audience signals for media buys.

Job Description

{"ai_summary":"

Drive media mix modeling and budgeting optimization to guide Paramount’s digital marketing investments.

  • Analyze attribution and MMM outputs to optimize budget allocation across channels.
  • Must-have: Proficient in SQL with data extraction, cleaning, and transformation.
  • Standout: Translate model outputs into activation-ready audience signals for media buys.
"}
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Paramount+

3.7 Glassdoor

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Founded in 2021
Los Angeles, California, USA
1.3K employees (548 in marketing)
68% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$116.4K
Traffic Source Mix
Search
28.2%
Direct
52.9%
Referral
12.2%
Social
6%
Paid
0.4%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
348 (27% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
8

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