Responsibilities

• Analyze complex A/B and multivariate tests, communicate results and provide recommendations
• Identify the need and support development of dashboards, reports, and alert systems to analyze and monitor marketing campaigns and overall growth initiatives
• Use multiple data sources and tools to identify, interpret and communicate end-user behavior and provide insight that drives partnerships and campaign experimentation & optimization
• Conduct analyses for the team and stakeholder partners to identify factors that improve acquisition, monetization, and retention performance to drive customer and revenue growth
• Create, manage and maintain marketing KPI reports, across Paid Media and emerging channels
• Partner with channel managers to optimize marketing performance within each stage of the funnel (ex. Paid Media, Social, Partnerships, Email)
• Assist in data management, governance, attribution rules, and data quality with other functional data owners to ensure data integrity across different departments
• Utilize internal tools and open sources for competitive insight generation
• Build strong relationships with key cross-org partners to help build cohesive strategies to meet or exceed business growth targets

Requirements

• A four-year degree in a technical field (mathematics, statistics, data science, or related field)
• 3-5+ years experience as a Business/Marketing Analyst in a direct-to-consumer environment
• Experience working in gaming, live-services entertainment, and/or SaaS sectors
• Experience with experiment design, brand lift studies, and A/B test analysis across multiple KPIs
• Ability to collaborate with marketing team members, generating ideas/recommendations that combine analytical, marketing, and business perspectives
• Experience querying data warehouses (SQL), analyzing data, and arriving at insights using quantitative and qualitative techniques
• Proficient in developing dashboards using Tableau, Looker, or other data visualization tools
• Ability to communicate highly complex and technical concepts to non-technical audiences
• Proficiency in AI, Microsoft Suite, Google Sheets
• Superior teamwork, communication, and problem-solving skills

Preferred

• Passion and experience with video games; bonus if you play first person shooter games

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others; relocation assistance may apply
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance