Analyst I, Marketing Analytics

Boston, MA (On-site)

$64K/yr – $80K/yrEntry Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the analytics backbone for marketing performance, turning channel activity into monetization signals and guiding cross-functional decisions with clear, actionable insights.

Measurement Architecture: support and evolve attribution frameworks, surveys, and regression analyses to tie marketing activity to monetization metrics.
Cross-Functional Collaboration: align KPIs with Marketing teams and deliver data-driven recommendations that improve campaign effectiveness.
Insight Translation: build dashboards and present findings to stakeholders, turning complex data into practical action and surfacing new analytical opportunities.

Job Description

Responsibilities

Monitor business and customer performance across marketing channels and measure the impact of marketing initiatives on monetization metrics.
Analyze marketing performance using statistical methods and support measurement frameworks including multi-touch attribution, surveys, and regression analyses.
Partner with Marketing to identify optimization opportunities, align on KPIs, and provide data-driven recommendations to improve effectiveness.
Build and maintain reports, dashboards, and reporting frameworks tracking key marketing initiatives and business outcomes.
Translate complex data into clear insights and recommendations through reporting, presentations, and stakeholder communications.
Collaborate cross-functionally with Marketing Analytics and Marketing teams to ensure alignment of measurement approaches with business goals.
Support ongoing evolution of marketing measurement capabilities by identifying new analytical approaches to improve performance visibility.