Analyst, Digital Marketing Analytics at CMI Media Group | New York, USA | $40K/yr – $75K/yr

CMI Media Group

Analyst, Digital Marketing Analytics

New York, USA (On-site)

$40K/yr – $75K/yrMid Level3+ years expFull time

Posted 7 months ago

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Job Summary

Drive analytics for online marketing campaigns as an analytics specialist focused on measurement, optimization, and KPI reporting.

Own and deliver analyses and optimization ideas for online marketing campaigns using defined KPIs.
Must-have: 1–3 years in online marketing or web analytics with hands-on data reporting.
Standout: Pharma experience or familiarity adds value and cross-team collaboration skills.

Job Description

Responsibilities

Ensure flawless implementation of analytics for online marketing campaigns.
Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.
Work hand-in-hand with our stellar team, generating trend reports and optimization strategies.

Requirements

1-3 years of online marketing, web analytics, or research experience.
Experience or knowledge in Pharma - a definite plus!
Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
Coding skills in R/SQL/Python - an added advantage.
Direct experience in online direct marketing or online media performance analysis.
Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
Proven team player who thrives under pressure and delivers excellence.

Benefits

We offer a competitive benefits package.

CMI Media Group

3.8 Glassdoor

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989

Philadelphia, Pennsylvania, USA

1.5K employees (258 in marketing)

www.cmimediagroup.com

78% recommend to a friend

94% CEO approval