Responsibilities

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms, ensuring data quality and integrity.
• Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and other data sources (social listening, search, syndicated data, research) to collect and summarize insights.
• Develop compelling reports and automated dashboards (PowerBI, Tableau) using summarized data, supporting informed decision-making.
• Design, implement, and validate media and website tracking tags (UTM, GTM) for accurate measurement and analysis.
• Analyze data to provide actionable commentary, findings, and observations, while supporting ad-hoc requests from internal stakeholders and clients.

Requirements

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred), with relevant coursework in Marketing, Media, and Data Analytics.
• Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing, loyalty marketing).
• Technical proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches.
• Adaptability and flexibility to thrive in a fast-paced, dynamic environment and respond to changing business needs.
• Ability to drive business growth through data-driven insights, leveraging technical expertise and analytical mindset.