Responsibilities

• Identify, prioritize, and activate high-growth industries across The Americas (e.g., Energy Transition, ESG, Food Safety, Infrastructure, Digital Trust, Mining, Pharma).
• Design and execute industry-specific go-to-market (GTM) strategies that position BV as the trusted partner for emerging regulatory and commercial needs.
• Lead marketing initiatives for New Business Units (NBUs) — from concept validation to launch, including messaging, positioning, demand gen, and sales enablement.
• Translate global brand strategy into locally resonant narratives that reflect regional market dynamics, regulatory environments, and client pain points.
• Build and amplify BV’s thought leadership across The Americas through content, events, media, and digital channels.
• Own regional brand perception metrics and ensure consistent, compliant messaging across all touchpoints.
• Partner with Sales Leadership to design targeted ABM, digital, and event campaigns that drive pipeline in priority industries and NBUs.
• Develop sales collateral, battle cards, case studies, and value propositions tailored to regional buyer personas.
• Leverage marketing automation (HubSpot/Salesforce) and analytics to measure campaign ROI and optimize spend.
• Serve as the primary marketing liaison to the VP of Marketing & Sales, providing strategic insights, performance dashboards, and market intelligence.
• Collaborate with Country Marketing Leads (US, Canada, Brazil, Mexico, Colombia, etc.) to ensure regional execution aligns with overarching goals.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 10+ years of B2B marketing experience, with 5+ years in leadership roles (Director/Head level)
• Proven success launching new products, services, or business units in complex, multi-country environments
• Deep understanding of North, South, and Central American markets — including cultural, regulatory, and economic nuances
• Strong experience in industrial, professional services, or TIC sectors (Testing, Inspection, Certification)
• Expertise in digital marketing, ABM, marketing automation, and analytics platforms
• Ability to lead matrixed teams and manage external agencies across regions
• Fluency in English; Spanish or Portuguese strongly preferred

Preferred

• MBA preferred
• Experience with global brand governance and regional adaptation
• Knowledge of ISO, IEC, ASTM, or local regulatory frameworks (e.g., ANVISA, INMETRO, NOMs)
• Track record of working with Sales Leadership to drive revenue growth
• Experience managing marketing budgets of $2M+