Amazon Category Brand Manager

Los Angeles, CA (On-site)

$80K/yr – $95K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own Amazon brand presence for multiple brands with cross functional alignment to drive sales growth and PDP optimization, while mining market signals and reviews to improve pricing, promotions, and trust.

  • Own cross functional channel leadership with Operations, Catalog, Content, and Advertising to drive prioritized initiatives.
  • Demonstrate a data driven approach to Amazon metrics, market trends, and competitive pricing to inform decisions.
  • Shape PDPs, A+ content, and promotions to lift conversion and loyalty across assigned brands.

Job Description

  • Develop a comprehensive understanding of each brand's identity, values, and target audience.
  • Manage and optimize brand presence on Amazon to achieve sales and growth goals.
  • Serve as the primary cross-functional channel owner for assigned brands, partnering closely with Operations, Catalog, Content, and Advertising teams to prioritize initiatives and ensure execution.
  • Partner with advertising specialists to design and implement impactful advertising strategies, including promotional campaigns and conversational advertising to boost sales.
  • Enhance customer engagement and build loyalty by setting up brand tailored promotions and optimizing Product Detail Pages (PDPs) and A+ content.
  • Monitor and analyze customer feedback, reviews, and ratings; work with the brand teams to identify opportunities for improvement and maintain high customer satisfaction.
  • Respond proactively to customer feedback to strengthen brand reputation and trust.
  • Analyze key Amazon metrics, such as traffic, conversion rates, and sales, to inform strategic decisions.
  • Conduct market research and competitor analysis to identify trends and pricing strategies, enabling cost-effective decision-making.
  • Leverage analytics tools to refine advertising campaigns and enhance brand performance.
  • Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).
  • Familiarity with Amazon Seller Central and an understanding of key performance metrics.
  • Strong analytical skills — fluent in interpreting traffic, CVR, ACoS/TACoS, share of voice, and search query performance, and translating data into specific actions.
  • Creative mindset with excellent attention to detail and communication skills.
  • Self-motivated, with the ability to thrive independently or collaboratively in a fast-paced environment.
  • Eagerness to learn and adapt to the evolving landscape of e-commerce brand management.
    • Competitive salary and benefits package.
    • Opportunities for professional growth and skill development.
    • A supportive, inclusive, and dynamic work environment.
    American International Industries logo

    American International Industries

    American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With thirty years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty.Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, clean + easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, Seche, ProLinc, SuperNail, Surgi-Care, Tres Flores, Gelaze, and Youthair to name a few. With nearly 40 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 140 countries and are sold exclusively through distributors and wholesalers.American International Industries is committed to creating innovative, market-driven products, providing both the consumer and the beauty professional quality and value.Each of our product lines possess considerable brand equity and a distinct heritage. Our commitment to quality, value and innovation has led to highly visible, category-leading brands, placing American International Industries at the forefront of the beauty and personal care industries.

    Founded in 1971
    Los Angeles, California, USA
    330 employees (80 in marketing)

    Traffic Signals

    Monthly Visitors
    3.6K
    Traffic Source Mix
    Search
    26.6%
    Direct
    35.6%
    Referral
    25.5%
    Social
    9.5%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~330

    Marketing Team

    Marketing Team Size
    65 (20% of company)
    Marketing Roles Posted (Last 30 Days)
    3