Alumni Communications Specialist - University Development and Alumni Engagement

San Luis Obispo, CA (On-site)

$76K/yr – $91K/yrMid Level4+ years expInternship

Posted 3 months ago

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Job Summary

Drive a comprehensive alumni communications program across multiple channels to engage Cal Poly’s 250,000+ alumni and align with university goals.

  • Own the design and execution of multi-channel alumni engagement strategies.
  • Must-have: Four+ years in marketing/communications with proven results.
  • Standout: Cross-campus collaboration with volunteer leaders and Alumni Association Board.

Job Description

Responsibilities

  • Working independently under the general supervision of the Director of External Communications and Annual Giving, this position is responsible for developing and implementing comprehensive communication strategies for engaging Cal Poly alumni.
  • This position is responsible for designing and implementing a multichannel approach to engage the 250,000+ alumni base with diverse and inclusive programs, services, and outreach efforts to promote lifelong engagement with Cal Poly.
  • This position will work collaboratively to identify alumni engagement opportunities across campus by working closely with campus colleagues, volunteer leaders, and members of the Cal Poly Alumni Association Board of Directors.

Requirements

  • Equivalent to a bachelor’s degree in a related field and four years of relevant experience.
  • An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
  • Possession of a valid driver’s license or the ability to obtain by date of hire.
  • Thorough and advanced knowledge of marketing, branding, communications, public relations, and related disciplines, including working knowledge of applicable copyright and other laws pertaining to publications, written materials, and media.
  • Demonstrated ability to develop and implement comprehensive marketing and communications strategies, campaigns, and programs aligned with university goals, with a proven record of achieving measurable results.
  • Advanced analytical and organizational skills to collect, interpret, and apply data and market research to drive decision-making, identify target audiences, set priorities, and optimize campaign performance.
  • Ability to interpret and apply policies, anticipate issues, assess the impact of proposed solutions, and independently make decisions and recommendations with full accountability for results. Ability to create and improve policies and procedures using best practices, research, and expertise.
  • Demonstrated experience and success in the effective use of data to drive decision-making and priority setting, and the use of such data to implement programs.

Benefits

  • Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees. See our benefits website for additional information.
California Polytechnic State University-San Luis Obispo logo

California Polytechnic State University-San Luis Obispo

Founded in 1901, California Polytechnic State University (Cal Poly) is one of five comprehensive polytechnic universities in the U.S., with about 18,000 undergraduate and 900 graduate students. Located in San Luis Obispo, 200 miles north of Los Angeles, Cal Poly maintains a guiding philosophy of “Learn By Doing” that is reflected in the school’s comprehensive curriculum combining technical and professional training with the arts and humanities. When you graduate from Cal Poly, you won’t just know theory you will be able to think critically and know how to solve real-world problems. Today, Cal Poly is among the most selective public universities in the United States. Under President Armstrong’s leadership, Cal Poly’s national reputation is growing and, according to payscale.com, the return on investment for graduating students is consistently on a par with some of the most prestigious universities in California. Visit www.calpoly.edu to learn more. For Cal Poly Jobs, Visit: http://ow.ly/THgQcAwards & Recognition in 2014: - #1 Public-Master's University in the West by U.S. News. 22 consecutive years- #70 out of 1,500 colleges for "best overall value"- #13 among public schools for graduates' median salaries- #7 among public universities for return on investment- #4 in the nation for Aerospace & Computer Engineering- #5 in the nation for ROI, Orfalea College of Business- #1 in the nation for Industrial/Manufacturing Engineering- #3 in the nation for Civil Engineering- #1 in the nation for Architecture and Design- #4 Aerospace Engineering program in the nation for universities that do not offer a doctorate- Top 10 colleges for highest paid graduates in the field of Education

Founded in 1901
San Luis Obispo, California, USA
4.5K employees (256 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$76.6K
Traffic Source Mix
Search
39.3%
Direct
55.9%
Referral
3.1%
Social
1%
Paid
0.5%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
173 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.1M
Last Raise
$444.6K
Grant, 3 years ago

Funding History

  • Apr 2023
    Grant • $444.6K
  • Jan 2018
    Grant • $1.7M

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