Aimbridge Corporate - Marketing Analytics Manager at Aimbridge Hospitality | Plano, TX

Aimbridge Hospitality

Aimbridge Corporate - Marketing Analytics Manager

Plano, TX (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own data-driven marketing analytics and governance across a multi-property portfolio, turning data into actionable insights, dashboards, and automated workflows that inform strategic marketing decisions.

Data Infrastructure: shape pipelines, governance, and tagging to enable trustworthy analytics.
Reporting & Insights: deliver monthly performance dashboards and translate data into stakeholder recommendations.
Operational Data Management: maintain property data in Power Apps and respond to leadership requests with deep-dives and opportunities.

Job Description

Responsibilities

Oversee and optimize data pipelines that support marketing analytics and reporting needs
Implement data governance standards and best practices across all marketing data sources
Implement website analytics tagging through Google Tag Manager (GTM)
Develop and deliver comprehensive monthly marketing performance reports and create interactive dashboards through Power BI, providing visibility into key marketing metrics and KPIs
Translate complex data into clear, actionable insights for stakeholders at all levels
Establish and monitor benchmarks to track performance against goals and industry standards
Respond to data requests from marketing and executive leadership teams and conduct deep-dive analyses to uncover trends, opportunities, and areas for improvement
Provide data-driven recommendations to inform strategic marketing decisions

Requirements

Bachelor’s degree in Data Science, Business Analytics, Marketing, Computer Science, or a related field, with 3–5 years of experience in data management, business intelligence, or marketing analytics
Advanced skills in SQL, Power BI (DAX, data modeling, dashboard design), and Microsoft Excel for data analysis and visualization. Experience with additional BI tools (Tableau, Looker, etc.) preferred
Experience managing Google Cloud Platform (BigQuery, Cloud Storage), Google Analytics, and Google Marketing Platform tools
Proficiency in Power Apps and Power Automate (Microsoft Power Platform) for app development and workflow automation
Strong understanding of data modeling, ETL processes, marketing metrics, attribution models, and performance measurement

Preferred

Experience in the hospitality industry or multi-property management environment preferred
Experience with additional BI tools (Tableau, Looker, etc.) preferred

Benefits

Now offering Daily Pay! Ask your Recruiter for more details
Medical, Dental, and Vision Coverage
Short-Term and Long-Term Disability Income
Term Life and AD&D Insurance
Paid Time Off
Employee Assistance Program
401k Retirement Plan

Aimbridge Hospitality

At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.Aimbridge is a place for growth. Associates can join at any level and rise to be their best while helping to define hospitality with a global leader. Here, people can learn while they earn with some of the best team members around. We encourage our talent to become better and grow every day by providing access to the training and technology they need to shine.At Aimbridge, people can take their careers to the next level, knowing they’ll have our strength and size to back them up. Our passion to innovate and grow as a best-in-class hospitality services organization means there are more ways to build your strengths and capabilities. Our team-oriented environments are filled with people who are succeeding together as they develop and strengthen skills through our onboarding and industry-leading training. Employees’ commitment to guests, owners, and each other is the foundation of our shared success.Aimbridge is the kind of place people describe as a community with shared values. We aspire to make all of the locations we manage feel like places where everyone belongs. Our properties and workplaces are often right down the street in the neighborhoods in which our people live. Team members are as diverse as the properties in which we operate. We have an inclusive workplace that ensures collaboration and support. Together we extend this welcoming spirit to every person and place we serve.

Founded in 2003

Plano, Texas, USA

7.5K employees (76 in marketing)

www.aimbridgehospitality.com