AIC- Marketing Communications Specialist at AQUATECH INTERNATIONAL LLC | Canonsburg, PA

AIC- Marketing Communications Specialist

Canonsburg, PA (On-site)

Salary Not AvailableMid Level1+ years expOther

Posted 4 months ago

Job Summary

Help develop and execute Aquatech's marketing communications strategy to strengthen brand messaging and generate leads across online and offline channels.

Own messaging and content across online and offline channels to support Aquatech's marketing goals.
Must-have: Experience with Adobe InDesign/Photoshop and HubSpot CMS.
Standout: Experience planning events and evaluating SEO/social performance.

Job Description

Responsibilities

Support with the strategy development and execution of marketing communications plan
Develop targeted brand, industry, product, and service messaging for Aquatech’s offering while maintaining brand consistency across all marketing channels
Draft written communications materials for mass media, company website, or social media, including blogs, articles, project profiles, press releases, etc., that showcase customer success, partnerships, and our solutions
Support the designing, updating, and managing of marketing collateral using Adobe, Figma, or other applicable design tool
Elevate our website presence by optimizing copy and landing pages for search engine optimization (SEO) and ensuring a seamless user experience
Improve social media presence and sustain engaged audiences through implementing Aquatech’s social media and content marketing strategy
Measure and report on website and social media behavior and the success of various lead-generation tactics, including webinars, whitepapers, and advertisement
Plan, manage, and evaluate the organization’s presence at industry tradeshows and events (i.e., tradeshows, conferences, webinars, roundtables, forums, etc.)
Oversee the selection and management of outside agencies or contractors who produce marketing materials and/or provide marketing support

Requirements

Bachelor’s Degree in Marketing, Communications, Business, or a related field of study from an accredited university or college
One or more years of related marketing or communications experience in a similar role
Water and wastewater treatment or B2B marketing or communications experience is preferred
Detail-oriented with the ability to handle and prioritize projects across multiple projects
Demonstrated experience with social media channels, including LinkedIn, Twitter, and Facebook
Design experience and working knowledge of Adobe InDesign and Photoshop, or other design software
Working knowledge of HubSpot’s customer relationship management (CRM) and website content management system (CMS) platforms
Strong understanding of G Suite products, primarily Google Analytics and Google Ad
Proficiency in Microsoft Office and experience with Microsoft Team
Approx. 10% travel

Preferred

Prior experience with water and wastewater treatment or B2B marketing or communications is preferred.

Benefits

Aquatech offers a comprehensive benefits package, including paid time off, company-paid holidays, and a 401K plan (all benefits are based on eligibility).