Responsibilities

• Own and execute full-funnel demand generation programs, from awareness through pipeline conversion.
• AI Agent Orchestration: Build and deploy LLM agents that autonomously scrape competitor ads, rewrite brand battlecards, summarise media coverage, and draft personalised outbound sequences.
• Manage paid acquisition across LinkedIn, Google, Meta, and other relevant channels to drive qualified pipeline.
• Build, test, and continuously optimize landing pages, email sequences, conversion funnels, and campaign performance.
• Define, measure, and improve key growth metrics including MQLs, CPL, CAC, pipeline contribution, and conversion rates.
• Partner closely with Sales to maintain strong feedback loops and continuously improve lead quality.
• Plan and execute field marketing initiatives, including webinars, events, trade shows, and regional activations.
• Support Account-Based Marketing (ABM) initiatives by coordinating campaigns for priority accounts.
• Work closely with the Content and Design teams to develop compelling messaging, campaign assets, and demand generation programs.
• Continuously experiment with messaging, offers, creative, and channel performance to maximize marketing efficiency.

Requirements

• 5+ years of experience in B2B Growth Marketing, Demand Generation, Performance Marketing, or a similar hands-on marketing role.
• Proven experience managing paid acquisition campaigns across LinkedIn, Google, Meta, or other B2B marketing channels.
• Strong understanding of growth marketing fundamentals, including demand generation, conversion funnels, attribution, experimentation, paid acquisition, and performance optimization.
• Experience working with marketing automation platforms (HubSpot or similar) and CRM systems.
• Strong analytical mindset with the ability to interpret campaign data and make data-driven decisions.
• Experience planning and executing field marketing initiatives, webinars, events, or regional marketing campaigns.
• Excellent collaboration skills and experience working cross-functionally with Marketing, Sales, Content, and Design teams.
• Strong written communication skills with experience creating campaign messaging, briefs, and marketing content.
• Self-starter with a bias for action who enjoys testing, learning, and continuously improving marketing performance.
• EdTech or B2B SaaS experience is highly preferred.

Benefits

• A supportive and proactive work environment.
• Fully remote and full-time collaboration.
• A diverse team across Europe, the US, Latin America and more.
• Modern digital tools for seamless collaboration.