Responsibilities

• Design and run a content workflow that uses AI tools for research, drafting, repurposing, and optimization, with strong editorial ownership over final output.
• Produce B2B marketing copy across email, web, social, blog, and ad channels.
• Own GEO/AEO strategy: structure content for visibility in AI-driven search and answer engines, and track how content performs in that environment.
• Ghostwrite for executives and produce executive/internal decks and communications.
• Build and maintain prompt libraries, AI style guides, and QA processes to keep AI-assisted output on-brand and accurate.
• Develop and execute email marketing campaigns, using AI tools for segmentation, subject line testing, and performance analysis.
• Evaluate and recommend new AI tools or workflow changes as the space evolves.
• Partner with the Copy Lead on messaging strategy and report on content and AI-workflow performance.

Requirements

• 1+ years hands-on experience running email marketing campaigns on any platform (HubSpot or equivalent)
• 4+ years of content marketing or copywriting experience, B2B/SaaS/fintech preferred
• Demonstrated experience integrating AI tools into a content production workflow, not just occasional use
• Strong prompt engineering skills
• Working knowledge of SEO fundamentals and how GEO/AEO differs from traditional search optimization
• Strong analytical skills and comfort with campaign metrics
• Portfolio showing both traditional copywriting range and AI-assisted work

Preferred

• Experience with a marketing email platform (HubSpot, Marketo, Mailchimp, or similar). HubSpot experience or certification is a plus.
• Experience with GEO/AEO strategy specifically, not just general SEO
• Familiarity with workflow automation tools (Zapier, Make, or similar)
• Experience evaluating or piloting new AI tools for a marketing team

Benefits

• We also have excellent benefits, including competitive pay, plenty of PTO, health care, 401K matching, and fun employee outings.