Responsibilities

• Create high-impact videos for Instagram, TikTok, Facebook, X, YouTube, and emerging social channels, from concept through final delivery
• Develop scripts and creative concepts that balance humor, cultural relevance, emotional resonance, and provocative storytelling
• Use AI tools such as Midjourney, Runway, Higgsfield, Veo, and similar platforms to create animations, characters, visual effects, and other elements that elevate storytelling
• Experiment with emerging AI-powered video, animation, and creative technologies to develop innovative content and formats
• Combine AI-generated elements with traditional editing, animation, self-shot footage, and other production techniques to create the strongest possible story
• Create characters for comedic skits, commentary, explanatory videos, and other original formats that bring PETA’s bold and distinctive voice to life
• Develop emotionally compelling stories that build empathy for animals, help audiences see them as individuals, and motivate people to take action
• Self-film content when needed, using an iPhone or similar equipment, taking ownership of lighting, sound, props, set design, and overall production quality
• Direct and produce formal shoots as needed
• Collaborate closely with Video Lab team members and the social media team to develop timely, engaging content

Requirements

• Degree in a related field, relevant professional experience, or a portfolio demonstrating exceptional creative ability
• Portfolio showcasing generative AI work, creative video projects, or personal AI-driven experiments. We care about what you’ve made, whether it comes from professional work, social content, animations, spec pieces, short films, or personal projects
• Demonstrated experience using AI tools for video generation, animation, visual effects, or video enhancement
• Strong understanding of visual storytelling and all stages of video production, from concept development through post-production
• Excellent video-editing skills using Adobe Premiere Pro, After Effects, DaVinci Resolve, CapCut, or comparable tools
• Familiarity with video, lighting, and photography equipment
• Excellent creative instincts and enthusiasm for bold, unconventional ideas, balanced with the judgment and empathy needed to tell sensitive and emotionally powerful stories
• Strong understanding of social media and what makes audiences stop, watch, feel, and share
• Curiosity about emerging creative technology and enthusiasm for experimenting with new tools and techniques
• Knowledge of animal rights issues and familiarity with PETA campaigns preferred

Preferred

• Knowledge of animal rights issues and familiarity with PETA campaigns preferred

Benefits

• A list of benefits available to qualified employees is available here.