Responsibilities

• Bring the Ideas
• - Serve as the source of net-new demand-generation ideas for Equi: the channels, angles, and experiments no one here has thought of
• - Come ready to build, test, and scrap fast, with the judgment to know which is which
• - Exercise significant autonomy, taking ownership of complex programs from conception through post-launch iteration
• Build and Scale the GTM Engine
• - Take what's already working today, our current outbound and content, and turn it into a system that compounds
• - Build what's missing: content, social, SEO/GEO, email, outbound, website, and the automation underneath
• - Make critical technical decisions and architect scalable systems for a growing platform
• Own the Content Machine
• - Run the Founders' content engine: podcast, video, and webinars, including how content gets produced, packaged, routed, and pushed across channels, and the cadence behind it

Requirements

• Idea Generation, First: You bring innovative demand ideas and an instinct for what makes a brand go viral or generate demand. You've seen what sticks and what doesn't, and you come ready to experiment and to throw work away fast when results are poor.
• Demonstrated Demand Generation: You've built programs that produced real interest and pipeline through outbound, SEO/GEO, social, or content, and you can point to the numbers.
• Real Engineering Ability: Comfortable with APIs, SQL, and a scripting language (Python or JavaScript), and hands-on with automation tooling (Clay, n8n/Zapier), CRMs, and data. You build, you don't just configure.
• AI-Native: You build with LLMs and agent workflows as a core tool, not a novelty.
• Passion for Investing: Experience can't substitute for an innate curiosity about the world of investing. Our audience is sophisticated, and you must share their passion and speak their language on day one.
• Commercial Instinct: You can explain why a system will move revenue, not just that it runs.
• Experimentation Mindset: You default to testing, measure everything, and let the data drive the roadmap.
• Design and UX Sense: What you ship looks and feels sharp.
• 0-to-1 Ownership: You've built something from nothing and owned the outcome.
• Collaboration & Communication: Excellent verbal and written communication, with the ability to articulate ideas clearly to both technical and non-technical audiences.

Preferred

• Direct experience in alternative investments, hedge funds, or asset management
• An obsession with finance or investing. A CFA or MBA is great
• Experience standing up a GTM or growth marketing function from scratch
• Data-warehouse familiarity (Snowflake/BigQuery/dbt) and attribution modeling
• Interest in eventually moving toward a client-facing IR or sales role
• A pinch-hitter streak: you can step into an adjacent fire, whether IR, client service, or a launch, rather than staying narrowly in lane