Agent Collaboration & Partnership Marketing & Communications Program Director

New York, USA (Hybrid)

$100K/yr – $143K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive enterprise ACP communications and field-facing campaigns to align with enterprise priorities and boost adoption.

  • Must-have: 5–7+ years in communications or marketing enablement with strong writing and presentation skills.
  • Standout: Experience coordinating cross-functional messaging with Marketing/Compliance and Legal.

Job Description

Responsibilities

  • Develop and manage enterprise-level communications that articulate ACP strategy, performance, and impact
  • Prepare senior leadership presentations, board-ready materials, and enterprise updates
  • Translate program outcomes, insights, and strategic direction into clear, compelling executive narratives
  • Partner with the Head of ACP to align messaging with enterprise priorities
  • Ensure consistent, accurate positioning of ACP within the broader Field Operations value stream
  • Own the field-facing promotion strategy for ACP as a unified platform
  • Design and execute campaigns that increase awareness, enrollment, and engagement
  • Develop and maintain clear messaging frameworks explaining how ACP programs connect and complement one another
  • Coordinate communication timing with enrollment cycles and program milestones
  • Partner with FX Enablement to ensure clarity and consistency in field delivery

Requirements

  • Bachelor’s degree required
  • 5–7+ years in communications, marketing enablement, or program promotion
  • Strong written, synthesis, presentation and verbal communication skills
  • Exceptional PowerPoint and Word Skills a must
  • FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting
  • Ability to manage multiple initiatives in a fast-paced, evolving environment
  • Self-starter with a passion to deliver results
  • Collaborative work style and leadership presence with ability to effectively interact and earn trust of advisors, field managers, stakeholders across the organization

Preferred

  • Experience working with sales professionals, advisors, or field leadership preferred
  • Experience working with marketing and compliance partners preferred

Benefits

  • We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.
  • Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.
  • Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
New York Life Insurance Company logo

New York Life Insurance Company

For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime. As a mutual company we hold ourselves to the highest standards of transparency, objectivity, and integrity. We’re committed to improving local communities through a culture of giving and volunteerism, supported by our own New York Life Foundation. Join a company that values development, career growth, collaboration, innovation, and diversity & inclusion. Through various resources and programs, you can grow your career while developing personally and professionally. Your life. New York Life. More powerful, together.Insurance • Investments • Retirement • Advisory ServicesNew York Life is an Equal Opportunity Employer - M/F/Veteran/Disability/SexualOrientation/Gender IdentityInvestments are offered through NYLIFE Securities LLC (Member FINRA/SIPC), a Licensed Insurance Agency. Advisory services are offered through Eagle Strategies LLC, a Registered Investment Adviser. NYLIFE Securities LLC and Eagle Strategies LLC are New York Life Companies. Not all New York Life agents are licensed to offer investments or advisory services. Only those agents who disclose their affiliation with NYLIFE Securities LLC and/or Eagle Strategies LLC are credentialed to provide the respective products and services.Read our disclaimers: http://nyl.co/socialmedia

New York, New York, USA
41K employees (670 in marketing)

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
18.6%
Direct
57.4%
Referral
22%
Social
0.8%
Paid
1.1%

Headcount Trend

Current headcount: ~41.3K

Marketing Team

Marketing Team Size
486 (1% of company)
Median Career Experience
19 years
Median Tenure
7.9 years

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