Responsibilities

• Build, manage, and scale affiliate programs across publishers, networks, and strategic partners
• Identify and onboard high-performing affiliates (content sites, influencers, comparison platforms, etc.)
• Develop long-term relationships with key partners to maximize revenue and acquisition
• Drive customer acquisition through multi-channel marketing (SEO, SEM, paid media, social, email, display, influencer)
• Collaborate with internal marketing teams to align affiliate efforts with broader growth campaigns
• Optimize channel mix to improve CAC, LTV, and ROI
• Track, analyze, and optimize campaign performance using data-driven insights
• Monitor KPIs such as CPA, CPL, conversion rates, and revenue contribution
• Implement A/B testing and continuous optimization strategies
• Manage affiliate platforms such as Impact, CJ Affiliate, Rakuten, ShareASale, Partnerize

Requirements

• 4–8+ years of experience in affiliate marketing, partnerships, or performance marketing
• Strong experience in FinTech, financial services, payments, lending, or banking
• Proven success managing multi-channel acquisition campaigns
• Hands-on experience with affiliate networks/tools (Impact, CJ, etc.)
• Strong analytical skills with experience in Google Analytics, attribution tools (Appsflyer, Adjust)
• Deep understanding of digital marketing channels (SEO, SEM, paid social, display, email)

Preferred

• Experience working in high-growth startups or scaling digital products
• Familiarity with compliance/regulatory requirements in financial services
• Strong negotiation and stakeholder management skills
• Ability to work in a fast-paced, data-driven environment