Responsibilities

• Own day-to-day affiliate channel operations and budget allocation across the vendor portfolio, including campaign execution, pacing, optimization, and troubleshooting to ensure alignment with spend targets and performance goals.
• Direct the external agency partner that provides supplemental affiliate support, setting scope and priorities, aligning on SOPs and QA standards, holding the partner accountable to performance expectations, and scaling the engagement up or down as channel needs and internal capacity evolve.
• Manage and grow the affiliate vendor portfolio, including performance monitoring, issue resolution, and ongoing communication with existing partners, plus sourcing, outreach, and piloting of new vendors to close coverage gaps. Lead affiliate contract modernization in partnership with Procurement and Legal.
• Support campaign planning and launch readiness by coordinating across creative, tracking, data, and analytics functions prior to activation.
• Execute QA processes to prevent tracking issues, billing discrepancies, and data integrity gaps across affiliate programs.
• Support monthly and quarterly budget pacing, accruals, and billing reconciliation in coordination with the budget manager and Finance team.
• Produce affiliate reporting outputs and translate channel performance into clear insights for internal stakeholders and partner-facing reviews.
• Own the affiliate channel roadmap and testing agenda, identifying and developing AI and automation opportunities to streamline workflow and reporting, and translating hypotheses, results, and recommendations into prioritized channel improvements.
• Lead the transition from agency-led to in-house affiliate management by owning knowledge transfer, documentation, and process continuity.