Responsibilities

• Lead the development of Affiliate / Aggregator Channel acquisitions strategies across new-to-channel Products and Verticals
• Oversee channel capability development efforts including personalized offers, pre-qualified offers, third party data integration, etc.
• Support management and prioritization of workload across multi-person internal and agency teams
• Drive channel acquisitions growth through understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, or capability opportunities.
• Contribute to the test & learn roadmap for the Affiliate Channel, with a focus on enhanced targeting and modeling, creative and offer optimization, and audience expansion
• Oversee end-to-end campaign management process across marketing campaigns from campaign setup to deployment to reporting & auditing, with an extreme focus on detail and flawless execution
• Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, process and new capabilities.
• Partner with internal stakeholders and business planning teams on reporting, tracking and forecasting to help evaluate program performance, aiding in the development of future strategies
• Apply critical thinking skills to identify and size new acquisition opportunities, assess customer impacts, and make new recommendations to drive business growth
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency