Affiliate Marketing Lead at PMG | New York, USA

PMG

Affiliate Marketing Lead

New York, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own and scale affiliate marketing programs for a portfolio of clients, turning partnerships into measurable revenue and growth.

Primary ownership of end-to-end affiliate campaigns and partner relationships
Must-have: 3–5+ years in affiliate or performance marketing
Standout: Experience with Impact, CJ, or Rakuten and cross-functional collaboration

Job Description

Responsibilities

Own and manage affiliate marketing programs across a portfolio of clients, ensuring seamless execution, strong partner relationships, and measurable business impact.
Lead the strategic direction and day-to-day execution of affiliate programs across verticals and platforms, ensuring initiatives align with broader marketing goals and deliver against client KPIs.
Plan, launch, and optimize affiliate campaigns end-to-end, including account setup, partner recruitment, offer strategy, performance tracking, and ongoing program management.
Analyze campaign performance using platform reporting and partner insights; identify trends, risks, and opportunities, and translate findings into actionable optimizations that improve efficiency and scale.
Build and grow high-impact partner ecosystems by vetting new publishers, negotiating placements, and strengthening relationships with top-performing partners and platforms.
Serve as the primary point of contact for clients, providing clear communication, proactive recommendations, and timely responses to all program-related inquiries.
Collaborate cross-functionally with Strategy, Brand, Creative, and Analytics teams to translate high-level marketing objectives into tactical affiliate solutions that drive full-funnel performance.
Develop and maintain structured testing roadmaps (e.g., partner mix, commission strategies, placements) to continuously improve program outcomes and uncover new growth opportunities.
Monitor industry trends, platform updates, and competitive activity; proactively introduce innovative approaches that keep PMG and clients at the forefront of affiliate marketing.
Identify process improvements and scalable solutions that enhance team efficiency, campaign accuracy, and overall program performance.

Requirements

3–5+ years of experience in affiliate marketing, performance marketing, or digital media, with hands-on experience managing affiliate programs and partnerships.
Strong understanding of affiliate platforms and ecosystems (e.g., Impact, CJ, Rakuten), including tracking, attribution, and partner management best practices.
Proven ability to analyze performance data, identify insights, and translate them into optimization strategies that drive measurable results (e.g., revenue growth, efficiency gains).
Experience recruiting, vetting, and scaling partnerships across content, loyalty, influencer, and technology partners.
Strong project management and organizational skills, with the ability to manage multiple programs, timelines, and stakeholders simultaneously.
Effective communicator who can simplify complex performance insights and clearly articulate recommendations to clients and cross-functional teams.
Collaborative mindset with experience working across Strategy, Creative, and Analytics teams to deliver integrated marketing solutions.
Demonstrated ability to build and maintain strong client and partner relationships rooted in trust, transparency, and accountability.
A people-first approach to teamwork and leadership, contributing to an inclusive environment and supporting peers through knowledge sharing and collaboration.

PMG

3.5 Glassdoor

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli.With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, Brighton, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit TurboTax, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work ten years in a row.

Founded in 2010

Dallas, Texas, USA

1.5K employees (304 in marketing)

www.pmg.com

59% recommend to a friend

82% CEO approval