Responsibilities

• Develop and implement comprehensive affiliate marketing strategies aligned with overall digital marketing goals.
• Manage and optimize PPC (pay-per-click) campaigns across platforms such as Google Ads, Bing Ads, Facebook Advertising, and Twitter Ads to ensure maximum ROI.
• Conduct keyword research to identify high-performing keywords for campaign targeting and SEO initiatives.
• Build and maintain relationships with affiliate partners, influencers, and publishers to expand reach and foster mutually beneficial collaborations.
• Perform conversion optimization techniques by analyzing user behavior data and adjusting campaigns accordingly to increase engagement and sales.

Requirements

• Proven experience in performance marketing with a strong understanding of PPC campaign management across multiple platforms.
• Expertise in social media management tools and advertising platforms including Facebook Ads Manager, Twitter Ads, Google AdWords, Bing Ads, and DoubleClick.
• Strong skills in media buying, media planning, budgeting, and conversion rate optimization techniques.
• Familiarity with e-commerce platforms and online sales funnels to enhance affiliate marketing efforts.
• Excellent communication skills for building relationships with affiliates and internal teams alike