Responsibilities

• Develop and execute comprehensive affiliate marketing strategies to promote AI products and services across various platforms.
• Manage and optimize paid advertising campaigns on Twitter Ads, Google Ads (including Google AdWords), Bing Ads, and Facebook Advertising to maximize ROI.
• Conduct detailed keyword research to identify high-performing keywords that enhance campaign visibility and conversion rates.
• Oversee social media management efforts, creating engaging content and managing partnerships to grow our online community.
• Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and Web Analytics to track key metrics and identify opportunities for improvement.
• Implement conversion optimization techniques to improve landing page performance and increase lead generation.
• Coordinate media planning and buying efforts using platforms like DoubleClick to ensure effective ad placements within budget constraints.

Requirements

• Proven experience in performance marketing, affiliate marketing, or digital advertising with a strong understanding of SEM (Search Engine Marketing) strategies.
• Hands-on experience with PPC campaign management on platforms such as Google Ads, Bing Ads, Facebook Advertising, and Twitter Ads.
• Proficiency in SEO tools, media buying platforms like DoubleClick, and web analytics tools including Google Analytics and Google Tag Manager.
• Strong skills in keyword research, media planning, budgeting, and conversion optimization techniques.
• Knowledge of e-commerce environments and experience managing campaigns that drive online sales or lead generation.
• Excellent communication skills with the ability to analyze data insights and translate them into actionable marketing strategies.
• Ability to work independently while collaborating effectively with cross-functional teams in a fast-paced environment.