Responsibilities

• Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
• Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
• Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
• Deliver regular reports and updates on channel performance to track progress and identify new opportunities
• Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap

Requirements

• 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
• Proven technical experience making websites SEO and AEO-friendly
• Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
• Experience applying user intent analysis to prioritize actions that deliver measurable outcomes
• Proven ability to take initiative, independently problem-solve, and drive tasks to completion
• Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams

Preferred

• Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
• Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies
• Experience working within the fintech, payments, billing, accounting, or startup industries
• Experience writing SQL queries to extract and gather data independently
• Bachelor's degree or 4 years of additional relevant professional experience