Responsibilities

• Assist and consult with National Advertising Manager, motorsports product groups, and national and regional advertising agencies to develop motorsports advertising strategies and promotional initiatives including digital, TV, print, outdoor, radio, POP and collateral materials.
• Coordinate Motorsports Digital, Advertising and Sales teams and YMFC to align promotions with market needs and optimize paid media.
• Collaborate with internal teams and agencies to implement reporting measuring performance and adjust strategies as needed.
• Manage Brandfolder asset naming and dealer uploads; support Yamaha employees, dealers, vendors, and regional agencies with access.
• Evaluate marketing research and industry trends to develop advertising plans; assess competitive media and promo opportunities.
• Performs other duties as required

Requirements

• Bachelor's degree in Marketing, Advertising, or Business Management
• 5+ years Advertising/Marketing experience
• Strong understanding of advertising traffic, conversion, retention and reporting workflows to implement and ensure proper tracking and attribution.
• Understanding the process of developing and executing image/video-based ad campaigns on platforms like Meta & Google
• Familiarity with analyzing data in Google Analytics
• Proficient in Microsoft Office and PowerPoint
• AI certification a plus

Benefits

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product