Advertising and Platform Manager at Sight & Sound | Pennsylvania, USA

Sight & Sound

Advertising and Platform Manager

Pennsylvania, USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media strategy and execution across digital and traditional channels for Sight & Sound Ministries.

Must-have: Own multi-channel planning and execution across META, Google/YouTube, Bing, and LinkedIn.
Standout: Experience coordinating with Marketing, Communications, Software, and BD teams to inform initiatives.

Job Description

Responsibilities

Manage marketing agency and advertising partner relationship while regularly evaluating paid advertising success and recommending shifts as needed. Advertising channels include Broadcast, CTV, Billboards, Radio, Digital Display, Google Search, YouTube and OOH Advertising.
Develop and execute digital paid advertising plans using the following primary platforms: META, Google/YouTube, Microsoft BING, LinkedIn.
Evaluate and report marketing performance of all platforms and advertising channels by tracking, studying and analyzing key metrics. This includes managing the Customer Data Platform to capture information to target and retarget audience groups.
Lead website optimization, including content management processes, backend SEO and new development initiatives.
Partner with team to help manage the Sight & Sound TV Platform and content. Guide Digital Marketing Specialist in execution of content and platform support strategies.
Partner with Marketing and Communications team to help develop digital campaign plans that compliment paid media plans and support all branches of Sight & Sound Ministries, including Theaters, Films, TV and Conservatory.
Develop strong partnerships with Software and Business Development teams to collaborate on and inform new digital marketing initiatives.
Proactively evaluate digital marketing and social media best practices and advancements to inform on future planning and opportunities.
Develop an understanding of the brand standards and voice to ensure consistency across all forms of representation.
Other duties as assigned.

Requirements

Excellent communication skills
Team player who excels in fast-paced collaborative environments with the ability to engage with a wide variety of individuals, teams, and agencies
Extremely detail oriented with exceptional project management skills, and a keen eye for design and excellence
Proven experience managing multiple digital platforms such as Facebook, Instagram, Mail Chimp and website CMS
Experience in SEO, analytics, advertising, business practices, social media, email marketing and web development
Experience working in the creative process and content development
Passionate and creative thinker
Some travel may be required

Sight & Sound

Sight & Sound is a storytelling company passionate about bringing true stories of redemption to life on stage and on screen that reveal the power of the Gospel. Since its beginning as a traveling multi-media show in 1976, Sight & Sound has inspired over 30 million people with stories from the pages of scripture and history. Today, Sight & Sound operates two live-theater venues, immersing over a million people each year in state-of-the-art original productions. In 2020, Sight & Sound launched an online streaming platform, welcoming a new global audience from over 175 countries around the world. Most recently, Sight & Sound expanded into feature films, debuting at #2 in movie theaters across the nation. Sight & Sound is headquartered in Lancaster, PA with over 700 employees company wide. For more information, visit www.sight-sound.com.

Founded in 1976

Strasburg, Pennsylvania, USA

475 employees (135 in marketing)

sight-sound.com