Advertising Data Manager at Hearst | New York, USA | $100K/yr – $125K/yr

Hearst

Advertising Data Manager

New York, USA (On-site)

$100K/yr – $125K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own analytics and attribution across ad tech for Hearst, driving data-informed advertising delivery and governance.

Lead implementation and optimization of analytics, attribution, and dashboards across CRM, OMS, DSP, and reporting platforms.
Must-have: 5+ years in advertising data, ad tech analytics, or media measurement.
Standout: Cross-functional collaboration with Product, Revenue Ops, and Sales.

Job Description

Responsibilities

Lead implementation and optimization of analytics and attribution tools
Integrate data pipelines across CRM, OMS, DSP, and reporting platforms
Maintain and evolve internal and client-facing dashboards in Power BI
Serve as primary internal contact for advertising measurement and analytics
Collaborate cross-functionally with Product, Revenue Ops, and Sales
Provide data-driven guidance for AI applications in advertising delivery and strategy
Support roadmap planning through data intelligence and insight activation
Establish data standards and compliance across third-party and first-party datasets

Requirements

Bachelor’s degree in business, Data Science, Marketing, or related field preferred
5+ years experience in advertising data, ad tech analytics, or media measurement
Proficiency in Power BI, Excel, SQL, and data visualization best practices
Experience working with DSPs, DMPs, CRM and OMS systems
Strong grasp of attribution methodology and performance metrics
Experience applying AI or ML models to advertising workflows is a plus
Excellent communicator and cross-functional collaborator
This role requires in-office presence

Benefits

Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs

Hearst

3.7 Glassdoor

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Founded in 1981

New York, New York, USA

6.4K employees (1,993 in marketing)

eevd.fa.us6.oraclecloud.com:443/hcmUI/CandidateExperience

65% recommend to a friend

78% CEO approval