Advertising Data Analyst

New York, USA (On-site)

$75K/yr – $95K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven reporting and insights for Hearst Television's Advanced Advertising initiatives.

  • Own regular performance dashboards and campaign reports using Power BI.
  • Must-have: 2+ years in digital marketing or campaign analytics.
  • Standout: Experience coordinating data pipelines across CRM, OMS, and DSPs.

Job Description

Drive data-driven reporting and insights for Hearst Television's Advanced Advertising initiatives.

  • Own regular performance dashboards and campaign reports using Power BI.
  • Must-have: 2+ years in digital marketing or campaign analytics.
  • Standout: Experience coordinating data pipelines across CRM, OMS, and DSPs.
  • Bachelor;s degree in Business, Marketing Analytics, Statistics, or related field
  • 2+ years in digital marketing, advertising operations, or campaign analytics
  • Experience with Power BI, Excel, and basic data visualization tools
  • Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking
  • Strong communication and organizational skills
  • Proactive problem-solver and collaborator across teams
  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
CDS Global logo

CDS Global

3.7 Glassdoor

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Founded in 1981
New York, New York, USA
6.4K employees (1,993 in marketing)
65% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
344.6K
Traffic Source Mix
Search
27.6%
Direct
56.2%
Referral
13%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
1,455 (23% of company)
Marketing Roles Posted (Last 30 Days)
8