Responsibilities Lead cross-functional planning and coordination of the marketing and advertising plan, ensuring goals are achieved within approved budgets Implement and optimize a data-driven paid advertising strategy; monitor performance and report on effectiveness and ROI Manage evergreen and campaign-based advertising placements and maintain strong advertising partner relationships Manage the contractual relationship, work plan and deliverables of the digital marketing strategy partner Negotiate and manage advertising and vendor contracts, including scope, deliverables and cost control Develop and refine ad copy and calls-to-action to maximize performance across audiences, channels and market trends Create and adapt social media advertising campaigns using established brand templates, ensuring visual consistency, audience alignment and effectiveness across platforms Collaborate with Strategic Communications and Creative teams to develop integrated marketing and promotional campaigns Partner with the Creative Lead to concept, plan and execute promotional photoshoots that support paid advertising campaigns and align with brand and audience objectives Serve as the primary point of contact for hospitality ATAX and SCPRT grants, overseeing applications, implementation, compliance and reporting for City, County and State programs