Responsibilities

• Developing foundational knowledge of the advertising process, including strategy development, creative concepting, production, and media execution.
• Supporting the execution of integrated advertising plans across consumer and business lines, contributing to campaigns that drive awareness, engagement, and lead generation.
• Partnering with Lincoln’s creative agency to support the development and delivery of campaign assets aligned to strategic objectives.
• Collaborating with internal stakeholders to ensure messaging and creative are aligned with broader marketing priorities and business goals.
• Coordinating with internal and external media teams to deliver campaign assets that meet specifications, timelines, and compliance requirements.
• Assisting in campaign measurement and reporting by analyzing performance data and contributing to recommendations for optimization.
• Supporting additional marketing initiatives, including website updates, internal communications, competitive analysis, and industry trend monitoring.
• Helping manage trafficking of digital creative assets, ensuring accuracy across formats, specifications, tagging, and deployment.
• Ensuring all advertising materials comply with legal, regulatory, and brand standards.
• Maintaining knowledge on current and emerging developments/trends, assessing the impact, and collaborating with management to incorporate new trends and developments in current and future solutions.