Responsibilities

• Create concepts and design brand experiences across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
• Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands creative cache nationally.
• Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
• Partner with copywriting and act as a strong command of the intersection between thoughtful communication and design.
• Lead the visual direction for major national broadcast spots, high-budget lifestyle photography, and experiential activations, collaborating with top-tier directors, production houses, and crews.
• Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.

Requirements

• Education - Degree from nationally recognized portfolio school or equivalent university comms program (VCU Brand Center, Miami Ad School, SCAD, Stan Richards School UT, SI Newhouse School Syracuse etc).
• Experience - 7+ years of experience crafting high-profile integrated advertising. - A proven track record within world-class, creative-first advertising agencies. - Must possess a stunning, award-winning portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).
• Certifications and specific knowledge - Ability to craft unique ideas from consumer insights. - Impeccable sense of design, attention to detail, and consummate consumer of culture. - Practice and application of effectiveness tools and metrics (pre-post creative testing, brand lift studies, MMM’s) - Paid social experience across META, Pinterest and Reddit - Ability to prioritize and meet deadlines within specified time constraints. - Ability to operate in a team environment as well as independently.

Benefits

• At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.