Advanced Specialist, Campaign Marketing at Pearson | USA | $90K/yr – $110K/yr

Pearson

Advanced Specialist, Campaign Marketing

USA (Remote)

$90K/yr – $110K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own multi-channel campaign planning and execution for Career Ready priorities, coordinating cross-functional teams to move enrollments and communicate value at each buyer stage.

Campaign Strategy and Planning: define audiences, messaging, channel mix, and success metrics.
Cross-Functional Execution: align Product Marketing, Sales, Brand, Digital, and Content to bring campaigns to life.
Performance and Optimization: track results, run tests, and apply learnings to improve future programs.

Job Description

Responsibilities:

Support the development and execution of integrated marketing campaigns aligned to Career Ready priorities and business objectives
Contribute to campaign planning, audience definition, messaging development, channel selection, and success measurement
Maintain campaign calendars and plans aligned to enrollment cycles, seasonal priorities, and organisational goals
Ensure campaign activities are coordinated across multiple channels and customer touchpoints
Partner closely with Product Marketing, Sales, Brand, Digital, and Content teams to bring campaign plans to life
Apply portfolio and product value propositions consistently across campaign activities and customer communications
Adapt messaging for different audiences, customer needs, and stages of the buyer journey
Collaborate with subject matter experts and Product Marketing teams to strengthen campaign positioning and messaging
Lead the day-to-day planning and execution of assigned marketing campaigns and initiatives
Manage campaign timelines, deliverables, stakeholder communications, and execution milestones

Requirements:

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
3+ years of experience supporting or executing integrated marketing campaigns
Experience working across multiple marketing channels including email, web, digital, social media, paid media, and events
Strong understanding of campaign planning, audience targeting, customer journeys, and performance measurement
Experience collaborating with cross-functional teams including Product Marketing, Sales, Digital, Brand, and Content functions
Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously
Excellent written and verbal communication skills with strong attention to detail
Ability to analyse campaign performance data and translate insights into actionable recommendations
Customer-focused mindset with the ability to communicate value propositions effectively
Experience with marketing automation, CRM, analytics, or campaign reporting platforms is advantageous
Strong organisational skills, problem-solving capability, and commitment to continuous improvement

Benefits:

Eligible to participate in an annual incentive program

Pearson

3.7 Glassdoor

Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.

London, England, GB

35K employees (906 in marketing)

plc.pearson.com

70% recommend to a friend

79% CEO approval