Ads Partnerships Lead, Creator Ad Partnerships

Culver City, CA (On-site)

$134K/yr – $199K/yrSenior Level8+ years expFull time

Posted 3 days ago

Job Description

Responsibilities

  • Go-To-Market & Commercial Strategy: Define what we sell and how we win commercially for assigned creator partnerships.
  • Build and maintain master sponsorship packages, including pricing logic, product mix, commercial terms, and SLAs, in partnership with the Commercial Strategy team.
  • Own launch strategy for new shows and major tentpoles, including sales narratives, positioning, and operationalization (e.g., ensuring products are correctly set up and bookable in Salesforce).
  • Identify and unlock incremental monetization opportunities beyond standard media, including new formats, experiential events, and bonus content.
  • Ensure solutions are scalable, repeatable, and adopted by Sales.
  • Demand Generation & Sales Enablement: Drive sales adoption of creator-specific packages and solutions.
  • Partner with the Branded Content team to ensure collateral and RFP responses are revenue-optimized, on-strategy, and operationally feasible.
  • Translate creator updates, new formats, and performance insights into clear, actionable sales guidance.
  • Serve as the day-to-day revenue partner to sellers by removing friction, accelerating deal cycles, and strengthening advertiser confidence.
  • Revenue Performance, Forecasting & Accountability: Own revenue forecasting, pacing, and pipeline health for assigned creator partnerships.

Requirements

  • Bachelor's degree or equivalent
  • Experience developing detailed go to market plans
  • Experience analyzing data to make business decisions
  • 8+ years of experience in ad monetization, brand partnerships, or Sales / Revenue Operations.
  • Strong understanding of branded content, sponsorships, and integrated media solutions.
  • Experience working directly with Sales teams to drive adoption and close complex, high-value deals.

Preferred

  • Experience using Salesforce (or other CRM tool) or BI tools
  • Experience presenting to senior leadership
  • Experience handling ambiguous or undefined challenges through strong problem solving abilities
  • Experience monetizing creator-led or talent-driven IP.
  • Familiarity with forecasting, pricing strategy, and yield optimization.

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Salaries

Posted range

$134K/yr – $199K/yr

Taken straight from the job posting.

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Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

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Ads Partnerships Lead, Creator Ad Partnerships

Amazon · Culver City, CA · On-site