Responsibilities

• This position supports the coordination of graduate admissions-related marketing and communications projects and initiatives for six graduate programs, including the Master of Business Administration (full-time, part-time FlexEvening, and Executive), M.S. in Business Analytics, Master of Quantitative Finance, and Master of Professional Accountancy.
• This position acts as the primary liaison between Rady Graduate Admissions and Recruitment and the Rady Marketing team, and when applicable, Rady Technology Services on all admissions-related marketing initiatives, including marketing project requests, email and journey communication campaigns in Salesforce Marketing Cloud, and digital media campaigns.
• Working under Marketing's strategic direction and within Salesforce Marketing Cloud journeys defined by the Marketing team, this position executes graduate admissions email communications and content across the admissions funnel. The role applies functional, hands-on knowledge of Marketing Cloud as the platform through which admissions communications are delivered. Strategic marketing direction, journey architecture, and platform configuration are led by Rady Marketing and Rady Technology Services; this position operates within those parameters.
• This position serves as the primary point of contact for all Graduate Admissions marketing needs to ensure business needs and goals met and translates all admissions needs into clear, actionable marketing briefs.
• This communications professional serves as the centralized intake point for all Admissions Marketing requests and interacts with the Rady School of Management Marketing team on the design, production, and distribution/delivery of all graduate admissions-related promotional materials, including internet or web materials, social media, press releases, advertisements, brochures, flyers, signage, presentations, displays, exhibits, etc.
• This also includes coordination of email communication with prospective students, event promotion, consistency of brand standards, presentation development, and management of updates to collateral, the website, slide decks, and other graduate admissions-related content.
• Additionally, this position works with the Content Marketer on the Marketing team to ensure consistency of voice across admissions communications, align admissions messaging with broader school campaigns, and escalates content gaps or needs to Marketing.
• This position will have a hybrid schedule; 2 days on campus (La Jolla), 3 days remote.