Responsibilities

• Consult with advertisers and agencies to develop measurement plans that evaluate advertising effectiveness and business outcomes
• Cultivate and maintain strategic relationships with agency analytics teams
• Lead quantitative and qualitative studies from start to finish, including scoping study feasibility, performing data analysis, generating reports, and presenting results to internal and external audiences
• Manage relationships with third-party measurement providers and collaborate with internal stakeholders to onboard and integrate new providers
• Partner with marketing, sales, client services, product, partnerships, and other teams to execute strategic initiatives and develop scalable measurement solutions
• Conduct meta-analyses and develop case studies using third-party measurement data to educate clients, the broader market, and internal product and analytics teams
• Continuously evaluate and improve existing measurement solutions and methodologies
• Provide guidance and mentorship to junior team members through knowledge sharing and training

Requirements

• 3–7 years of experience in campaign analytics, attribution, measurement, or research, ideally within media (TV, video, or digital)
• Familiarity with ad effectiveness studies using third-party measurement providers such as Nielsen, comScore, Experian, or Foursquare
• Experience with A/B testing, incrementality measurement, multi-touch attribution (MTA), or media mix modeling (MMM)
• Proficiency with analytical tools such as SQL, Excel, Tableau, or similar platforms
• Ability to work with ambiguous data and generate insights that reflect strong business judgment
• Effective verbal and written communication skills, including the ability to present to senior-level clients and adapt communication style for varied audiences
• Experience leveraging AI tools for analysis, productivity, and workflow automation
• Ability to collaborate with cross-functional teams and build strong relationships across organizational boundaries
• Ability to work independently with agility and prioritize effectively in a fast-paced environment
• Experience working in the measurement space for local or regional advertisers, including pulling custom insights and custom research to meet their needs

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
• Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com .