Ad Creative Strategist (Paid Media)

Philadelphia, PA (Remote)

$75K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social creative from concept through production for a multi-account performance agency.

  • Must-have: 2+ years creating paid ad creative and producing static and video assets.
  • Standout: Central creative resource across paid media with rapid iteration on winning patterns.

Job Description

Responsibilities

  • Develop high-performing ad concepts, hooks, and messaging angles based on campaign goals
  • Determine appropriate creative formats (UGC, motion, static, etc.) for each campaign
  • Design and produce ad creatives across image and video formats
  • Create short-form video content optimized for paid social platforms
  • Build and maintain scalable frameworks for creative production across multiple accounts
  • Develop clear creative briefs and direction for campaigns
  • Establish and enforce quality standards for ad creative output
  • Work directly with media buyers to review performance and identify optimization opportunities
  • Analyze performance data to identify winning creative patterns and trends
  • Rapidly iterate on existing creatives and produce new variations based on performance insights

Requirements

  • 2+ years of experience creating paid ad creative (Meta, TikTok, YouTube, etc.)
  • 2+ years of experience producing both static and video ad assets
  • Experience working in a performance marketing agency or DTC brand environment
  • Strong understanding of paid media performance metrics (CTR, CPA, conversions, etc.)
  • Proven ability to manage multiple projects and maintain high creative output
  • Proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects) or equivalent
  • Strong video editing and storytelling capabilities
  • Experience collaborating with media buyers and/or performance teams
  • Ability to function autonomously, be self-directed, and highly organized
  • Excellent attention-to-detail

Preferred

  • Benefits from a strong animation, editing, or motion design background

Benefits

  • Paid Vacation, Personal and Sick Time
  • Medical/Vision Insurance; Dental Insurance
  • Company Happy Hours & Holiday Parties
  • Energetic Co-workers/Work Culture
  • Contribute to a Dynamic Agency
215 Marketing logo

215 Marketing

As a full-service agency, 215 Marketing is constantly striving to develop, to stay ahead of the curve, and to put the needs of our clients' first. We collaborate with organizations across all industries and locations to build, strategize, and implement effective marketing programs, including online advertising, CRMs, and websites, landing pages, email marketing, and social media management, among others.Perhaps you are constructing your brand from the ground up. We provide workshops on budgeting, market research, and logo design to help you get started. Or are you ready for a more robust conversion strategy? We can assist with search engine optimization, analytics, paid advertising, email marketing, and content planning. Maybe you just want a custom website?—we can do that too. Regardless of who you are, we will get to know you and your business goals in order to ensure its success. Everything we do, from how we bill and consult clients to how we develop and craft marketing programs, is unique, independent, and totally aligned with your company's bottom line.We have expanded into a global, leading marketing agency, but we continue to provide you with boutique-style service that is tailored to your specific needs, no matter where you are. We adopt your objectives as our own and do everything in our power to ensure the growth and success of your business.

Founded in 2013
Philadelphia, Pennsylvania, USA
38 employees (18 in marketing)

Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
28.5%
Direct
48.1%
Referral
5.7%
Social
16.3%
Paid
1.4%

Headcount Trend

Current headcount: ~38

Marketing Team

Marketing Team Size
16 (42% of company)
Median Career Experience
7 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1