Responsibilities

• Build client relationships with appropriate marketing and sales functions, this includes visits to client headquarters and participation in client planning meetings
• Serve as primary client contact at the appropriate management level
• Train/supervise/oversee effective completion of all Account Coordinator & Account Executive job responsibilities
• Expand client relationships to gain incremental revenue
• Share best practices with others to maximize business potential
• Understand client’s objectives, strategies and tactics and be the client advocate with the agency team
• Ensure that we are meeting or exceeding all client contract obligations
• Lead or support the strategic planning process
• Participate in brainstorm meetings
• Utilize Agency planning documents, such as job brief
• Drive recommended program solutions that meet clients’ sales/marketing goals and brand standards
• Determine necessary research to support or validate marketing plans
• Investigate and recommend most effective execution strategies and tactics
• Manage creative process
• Lead presentation of creative concepts to client
• Ensure recommended creative solution fulfills approved creative guidelines and communication priorities and meets clients objectives
• Ensure team follows Agency process and procedures
• Oversee the implementation and management of all marketing tactics and retail initiatives
• Oversee the management of budgets and timelines
• Oversee the management and communication between the agency team, retail field team and client team

Requirements

• Bachelor’s degree in advertising, marketing, or related field
• Minimum 6 to 8 years agency experience in retail or consumer packaged goods preferred
• Prior experience working with Walmart and/or Sam's Club
• Proficient in Microsoft Office applications, specifically Excel, Word and PowerPoint

Preferred

• Research/analysis experience a plus.