Account Supervisor / Owner’s Club Strategy & Program Specialist (Embedded Role)
Costa Mesa, CA (Hybrid)
Posted 10 days ago
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Job Summary
Own the Owner’s Club value proposition and lifecycle experience, guiding program enhancements, metrics, and cross-channel integration to maximize customer value.
- Define success metrics and track program performance
- Collaborate with client teams and agency partners to align CRM and experiences
- Lead test-and-learn initiatives to improve engagement and CLV
Job Description
Responsibilities
- Support evolution of the Owner’s Club value proposition to improve engagement and CLV
- Contribute recommendations on program enhancements including benefits and experiences
- Evaluate program effectiveness through a customer-first lens
- Support test-and-learn initiatives to improve performance
- Help define and track program success metrics
- Support development of a cohesive Owner’s Club experience across the lifecycle
- Ensure alignment with customer needs and expectations
- Identify opportunities to enhance the member experience
- Support integration across CRM and digital touchpoints
- Ensure program is fully aligned with the client’s brand
Requirements
- 3–5 years in CRM, loyalty, or lifecycle marketing
- Working knowledge of loyalty programs and customer lifecycle strategy
- Understanding of CLV and retention drivers
- Ability to contribute to customer-centric program development
- Strong collaboration and communication skills
Preferred
- Exposure to loyalty programs with partner-enabled components
- Experience integrating third-party offers into programs
- Experience in automotive or similar industries
- Familiarity with dealer/OEM environments
Benefits
- We offer a competitive benefits package, click WPP Benefits for more details.
Bav Group México
BAVGroup es una consultora de marca global con experiencia local. Nuestra aproximación estratégica está soportada en el análisis profundo de las marcas. Aprovechando los datos y la filosofía del BrandAsset® Valuator (BAV®), la base de datos de percepción de marcas más grande del mundo, ayudamos a nuestros clientes a tomar sus decisiones de marketing de manera más informada. El BAV® monitorea los datos más relevantes alrededor de las marcas, entendiendo cómo estas crean impulso y llevan a apasionar a los consumidores. Al entender y explorar las fortalezas y desafíos de una marca frente a la dinámica de su categoría, el BAV ofrece una visión única acerca de la importancia de las marcas en el desarrollo del mercado cultural.BAVGroup combina datos únicos con el expertise de la planeación estratégica para ayudarles a nuestros clientes a entender mejor sus marcas. Contamos con un respaldo de 23 años de datos de marca e insights. inspiramos ideas motivadoras, tácticas, alianzas y plataformas de mercadeo que conducen al momentum de marca, y a que se produzcan resultados tangibles.
