Responsibilities

• Serve as a key client contact, working closely with the Account Director to nurture client relationships and drive long-term retention
• Develop integrated media strategies that align with clients’ business objectives and target audiences
• Lead the development of client deliverables, including media plans, quarterly business reviews, campaign insights, and performance reports
• Oversee the execution of media plans across media partners – e.g. paid search, social, programmatic, and direct publishers
• Analyze campaign performance to uncover trends and provide recommendations for optimizations
• Manage and mentor junior account team members, guiding their professional growth and development
• Collaborate with cross-functional teams, including creative, analytics, and platform specialists to align on strategies and deliver campaigns
• Proactively seek testing opportunities and improvement within client campaigns, demonstrating a commitment to driving continuous performance and account growth
• Stay informed on industry trends and platform updates, advising clients on their impact and providing guidance on how to navigate challenges

Requirements

• A minimum of 5 years’ experience in digital media planning with an emphasis on performance media and client servicing. Agency experience is required
• Proven track record in developing cross-channel strategies, including display, search, and social. CTV, Audio, and DOOH is a plus
• Ability to connect media planning to cultural trends and audience behaviors to increase campaign relevance
• Familiarity with AdTech, including DSPs, social ad platforms, and ad measurement tools, with an understanding of targeting and attribution capabilities
• Highly numerate with expertise in interpreting data and translating into actionable insights
• Excellent communication and presentation skills with the ability to influence clients and internal teams
• Exceptional organizational skills with proven ability to juggle multiple projects and deadlines simultaneously
• Collaborative team player and a positive attitude
• Experience working with influencers and creators is a plus

Benefits

• Salary Band: $90,000 - $100,000 per year DOE
• Competitive benefits package, including 20 vacation days and 401k match
• Summer Fridays: we aim to stop working at 3:00pm on Fridays from Memorial Day to Labor Day
• Holiday Break: 11 annual bank holidays, plus Christmas to New Year’s Eve
• Flexible working and WFH opportunities - two days per week in the NY office required
• Potential travel for client on-site visits